If Conservatives Give Bud Light Another Chance, Their Money Would Go to Bill Gates

Buy a Bud Light and give to Bill.

I thought I’d come up with a new slogan for Bud Light.

Having trashed one of the world’s most successful products last year by briefly teaming up with transgender influencer Dylan Mulvaney, Anheuser-Busch needs all the help it can get.

As a result, I thought as a onetime marketing professor I’d come out of retirement for a few moments to pitch in.

Ah, maybe not.


Special Counsel Report States Biden Is ‘an Elderly Man with a Poor Memory,’ Dealing Massive Blow to Democrats Live on CNN

Not a chance I’d help those guys. They dug a well-deserved hole after insulting their prime market with not only a trans campaign, but by verbally disparaging their customers.

But Bill Gates is looking to help — or to take advantage of — the situation A-B is in.

Gates, or more correctly, the Bill and Melinda Gates Foundation Trust, bought 1.7 million shares of A-B stock, according to CNN.

That’s a cool $95 million investment, made last quarter about the time Anheuser-Busch reported $395 million in lost revenues directly pegged to backlash against tying Bud Light marketing to Mulvaney.

Are you over Bud Light?

Or as CNN likes to phrase it, Bud Light got in trouble due to “transphobic backlash” and “backlash from right-wing media and anti-trans commentators.”


So far, the Gates Foundation’s investment is not paying off: A-B stock dropped by close to 2 percent since the purchase, and it’s down 7 percent for the year, CNN said.

This, marketing class, is another example of go woke, go broke.

Yet, if somehow A-B manages to turn the thing around and regain sales, if you buy a Bud Light, you’re giving money to Bill.


Special Counsel Says Biden Doesn’t Remember When He Was VP or When His Son Died

Okay — maybe not to Bill, but at least to his foundation. And who wants to fund that crazy outfit?

And here’s a question — what was worse, Bud Light hitching itself to an unwanted LGBT theme or Procter & Gamble a few years ago linking its predominantly male Gillette products to the idea of toxic masculinity?

No, it won’t be on the test, class, but I gotta ask: What is wrong with these people?

Why are they crippling formerly dominant consumer products — products with great consumer loyalty?

Then there’s this: Former President Trump recently said A-B is not a woke company, but a great American brand that made a mistake and deserves a second chance.

A-B supports American farmers, employs veterans and provides scholarships for families of fallen service members, according to Trump.

Sorry, Mr. President, but a brand name equals a promise and a relationship with customers. People don’t forget serious deviation from that promise.

And a second chance? They never really apologized for messing up on this.

To be sure, A-B CEO Brendan Whitworth made one of those if-anyone-was-offended sorts of non-apologies (“We never intended to be part of a discussion that divides people.”)

But has anyone ever come out and said the whole Mulvaney thing was a mistake, and for the brand, it was wrong, wrong, wrong?

“Please forgive us and buy our beer.”

It won’t happen.

Regarding great American brands, I have expectations — or at least, I used to — when seeing names like Bud Light, Walmart, McDonald’s and Apple.

And, as we consider the Gates A-B investment, it might be noted that Trump has up to $5 million in A-B stock, according to the left-wing Daily Beast.

But enough of the corporate craziness for now.

I’m going back to just being a retired marketing professor.

A Note from Our Deputy Managing Editor:


“We don’t even know if an election will be held in 2024.” Those 12 words have been stuck in my head since I first read them. 


Former Lt. Gen. Michael Flynn recently made that comment to Floyd Brown, founder of The Western Journal. 


And if the leftists and the elites get their way, that’s exactly what will happen — no real election, no real choice for the Electoral College, and no real say for the American people. 


The Western Journal is fighting to keep that from happening, but we can’t do it alone.


We work tirelessly to expose the lying leftist media and the corrupt America-hating elites.


But Big Tech’s stranglehold is now so tight that without help from you, we will not be able to continue the fight. 


The 2024 election is literally the most important election for every living American. We have to unite and fight for our country, otherwise we will lose it. And if we lose the America we love in 2024, we’ll lose it for good. Can we count on you to help? 


With you we will be able to field journalists, do more investigative work, expose more corruption, and get desperately needed truth to millions of Americans. 


We can do this only with your help. Please don’t wait one minute. Donate right now.


Thank you for reading,

Josh Manning

Deputy Managing Editor


P.S. Please stand with us today.



, , , , , , , , , , ,

Source link